Finden Sie als Erster die mit QR-Codes getarnten Erlkönige auf der Straße, in der Presse und im Netz. Scannen Sie alle QR-Codes und gewinnen mit etwas Glück eine exklusive Reise für zwei Personen zu einer Fahrzeugpremiere. Passend dazu ist ab der ersten Februarwoche 2012 die kostenlose App „Die A-Klasse QR-Trophy” im Apple App Store und Android Market erhältlich. Weitere Informationen finden Sie unter qr-trophy.mercedes-benz.com

Symbiosis between sportiness, style, comfort and innovation — That is the new SL. This film lets you experience the roadster’s highlights. The famous abbreviation “SL” stands for super light. And can be taken literally on this model. Thanks to its aluminum structure it weighs up to 140 kg less than its predecessor. This provides more dynamic handling combined with lower fuel consumption — and absolute driving pleasure. Combined fuel consumption: 9.2 — 6.8 l/100 km; combined CO2 emissions: 214 — 159 g/km.

Watch the new Fashion meets Movie Stockholm Fashion Film – From the fashion label, Ubi Sunt, and the director, Marco Cavazzana. The emerging director is interpreting the fashion of the Design-Duo Ubi Sunt with a mystical fashion film. Read more under mb.mercedes-benz.com

All-new, aluminum-forged and built using only the most cutting-edge methods, the 2013 SL550 Roadster and SL63 AMG are both lighter, faster, and more fuel-efficient. Like its predecessors, the latest SL-Class continues to embody everything Mercedes-Benz knows about building a luxury car. Learn more about the world’s most advanced luxury cars at www.mbusa.com Join the conversation www.facebook.com

Watch the new Talent for Talent Berlin Fashion Film – From the fashion designer, Hien Le, and the director, Sandra Birkner. The up-and-coming director shot a film focusing on the fashion creations from Hien Le. This Fashion Film lives from striking graphical effects and the kaleidoscopic images. Read more on mb.mercedes-benz.com

We show you new talents: Watch the up-and-coming designer, Hien Le, at the Mercedes-Benz Fashion Week 2012. He lives and works in Berlin, creating elegant and timeless clothing, combining materials which would not seem to mix at first glance. Find out more under mb.mercedes-benz.com

The new “Thanks, Airbag” B-Class spot is a declaration of love to the airbag. For 30 years the airbag has been making driving safer and saving lives. In the future the airbag will have less to do, thanks to the COLLISION PREVENTION ASSIST. Combined fuel consumption of the B-Class: 6.2-4.4 l/100 km; combined CO2 emissions: 145-114 g/km. Find out more at www.mercedes-benz.com

How do you make a model fly? Watch the making of the fashion film by Alex Prager for the Mercedes-Benz Fashion Week 2012. Alex Prager skillfully presents the international Key Visual Model, Lara Stone, together with the new SL and makes her fly in true Mary Poppins style.

For more than four decades now, Jeffrey Deitch has been a major player in the US art scene. The dealer, advisor, writer and exhibition organizer started his career in the New York of the 70s when the art community was still very small. Back then he was connected to the collectors, writers, framers and gallery owners as well as most of the rising artists at that time such as Jean-Michel Basquiat and Jeff Koons. Meanwhile Jeffrey Deitch himself has become a household name in the world of art. After successfully running Deitch Projects in New York for 14 years, he became the first gallery owner/private art dealer to run an American museum, the Los Angeles MOCA (Museum of Contemporary Art). During Art Miami Basel last December he took time out of his busy schedule to talk to us about what avant-garde can be these days. “One of the most interesting things about art today,” he says, “is the changing status of the avant-garde. (…) For me, the biggest achievement in art is not to just make a fresh, compelling image, a new sculptural form. It’s to expand the definition of what art can be and what an artist is. And that’s what Theaster Gates is doing.” Theaster Gates is a trained urban planner and sculptor, who works as and artist and director of the Arts and Public Life Initiative at the University of Chicago. In his performances, installations, and urban interventions, Gates aims to push positive community change by transforming spaces, institutions, traditions, and perceptions …

The photographer Alex Prager and Lara Stone, key visual model of this year’s Fashion Week have created a very special fashion film. A SL, a tornado and in the middle of it all lead actress Lara Stone. See here the film to the International Fashion Key Visual for the Mercedes-Benz Fashion Week 2012.