We show you new talents: Watch the up-and-coming designer, Hien Le, at the Mercedes-Benz Fashion Week 2012. He lives and works in Berlin, creating elegant and timeless clothing, combining materials which would not seem to mix at first glance. Find out more under mb.mercedes-benz.com
The new “Thanks, Airbag” B-Class spot is a declaration of love to the airbag. For 30 years the airbag has been making driving safer and saving lives. In the future the airbag will have less to do, thanks to the COLLISION PREVENTION ASSIST. Combined fuel consumption of the B-Class: 6.2-4.4 l/100 km; combined CO2 emissions: 145-114 g/km. Find out more at www.mercedes-benz.com
How do you make a model fly? Watch the making of the fashion film by Alex Prager for the Mercedes-Benz Fashion Week 2012. Alex Prager skillfully presents the international Key Visual Model, Lara Stone, together with the new SL and makes her fly in true Mary Poppins style.
For more than four decades now, Jeffrey Deitch has been a major player in the US art scene. The dealer, advisor, writer and exhibition organizer started his career in the New York of the 70s when the art community was still very small. Back then he was connected to the collectors, writers, framers and gallery owners as well as most of the rising artists at that time such as Jean-Michel Basquiat and Jeff Koons. Meanwhile Jeffrey Deitch himself has become a household name in the world of art. After successfully running Deitch Projects in New York for 14 years, he became the first gallery owner/private art dealer to run an American museum, the Los Angeles MOCA (Museum of Contemporary Art). During Art Miami Basel last December he took time out of his busy schedule to talk to us about what avant-garde can be these days. “One of the most interesting things about art today,” he says, “is the changing status of the avant-garde. (…) For me, the biggest achievement in art is not to just make a fresh, compelling image, a new sculptural form. It’s to expand the definition of what art can be and what an artist is. And that’s what Theaster Gates is doing.” Theaster Gates is a trained urban planner and sculptor, who works as and artist and director of the Arts and Public Life Initiative at the University of Chicago. In his performances, installations, and urban interventions, Gates aims to push positive community change by transforming spaces, institutions, traditions, and perceptions …
Ina Schoof and Ana Baumgart are two German photographers and media artists. The two women are based in Berlin but spent a lot of time travelling. We met the two artists in the Sahara Desert in Morocco – a truly miracle place where the two conducted an interesting art project. Ina and Ana say that there is no more unknown territory to explore, so they suggest constructing them. They made a fishing net, took it out of its regular context and brought it to the Sahara Desert. Here the net appears like an alien object. The two photographers capture people’s reaction to the fishing net and also place the net itself in this unconventional surrounding as a kind of art-installation. Ana and Ina say: “Through the combination of differences – each one being common in itself — the intermediate can occur, something new, something unknown. It’s about constructing new territory. …avant-garde is the search for one’s own blank space, where the ground becomes shaky.” Find out more about the two photographers on their websites. Ana Baumgart’s work can be found here (www.anabaumgart.de To view more of Ina Schoof’s work see her website (www.ina-schoof.de Editorial Lead Kitty Bolhoefer / Filming & Photos Fridolin Schöpper / Editing Konterfei / Music BUNNYSTRIPES
The 2012 automobile season starts with the Detroit Motor Show. On show is a completely new SL and the E 300 BlueTEC HYBRID the world’s most fuel-efficient full-size car. This consumes just 4.2 l/100 km diesel with impressively low emissions of 109g CO2/km. The four-cylinder diesel in the E 300 BlueTEC HYBRID delivers 150 kW and the electric motor develops 20 kW.
Mercedes-Benz plant Bremen: Bremen plant to produce additional model of the C Class model range as of 2011 • Development as a competence centre: Bremen plant expanding production operations to include Coupé of the C-Class • New variant to be produced in addition to the C-Class Saloon, the C-Class Estate and the GLK as of 2011 • Flexible production: Coupé to be produced with three existing models on a single line Peter Schabert, Head of the Bremen plant: “Decision another milestone on our way to becoming the C-Class competence centre and a clear sign of trust in Bremen team’s capabilities and standards.” Bremen – The Mercedes-Benz plant in Bremen is gearing up for the production of a fourth model of the high-volume C-Class model range. As of 2011, a Coupé will be added to a flexible production line, which already produces the three existing models. This will be a new addition to Bremen’s current production portfolio in the C-Class segment, comprising the Saloon, the Estate and the compact GLK sport utility vehicle (SUV). “The decision by the Board of Management to produce the Coupé version of the current C-Class here in Bremen as well represents another important milestone on our way to becoming Mercedes’ competence centre for the C-Class and is a clear sign of the trust in the Bremen team’s capabilities and standards,” says Peter Schabert, Head of the Mercedes-Benz plant in Bremen. The Bremen plant is developed into the worldwide competence centre for the high-volume C …
Constructed almost entirely from aluminum and up to 29% more fuel-efficient while producing more power, the all-new SL550 is ready for its world debut at the North American International Auto Show in Detroit.
